Fisher-Price the best loved, most trusted name in toys, has been helping to make childhood special for generations of kids

As the best loved, most trusted name in toys, we've been helping to make childhood special for generations of kids…as a matter of fact, Fisher-Price was probably part of your childhood!

We still make some of those favorite toys, but our employee's talent, energy and ideas have helped us keep pace with the interests and needs of today's families.

For example, during the past 10 years, we've earned high regard for our innovative car seats and nursery monitors, and recently teamed with Microsoft® to develop an activity table that teaches infants through preschoolers with its "smart technology."

Through licensing agreements, the Fisher-Price brand appears on many categories of children's products as well as toys, including software, books, eyewear, bicycles and more.